In order to gain a competitive advantage and differentiate products and services in the marketplace, companies must shift their focus from a product-centric view to a customer-centric one. Digimetrix Technologies helps companies manage their customer relationships

CRM (Customer Relationship Management) is a software industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. CRM is a business strategy that includes implementing policies, processes and enabling technologies.

An effective CRM strategy will personalize the customer's experience across all enterprise touch points. By coordinating the customer's interactions, a company is able to optimize customer satisfaction, which translates into increased profitability and revenue. Digimetrix Technologies is experienced in helping companies define and implement the right CRM solution for their business. Our consultants have hands-on experience in all aspects of CRM implementation from strategy and requirements definition to package evaluation, selection, and implementation.